Basic Information:

• Age:
  • 31 years old
• Gender:
  • Female
• Location:
  • Pueblo, Colorado
• Occupation:
  • Marketing Agency
• Marital Status:
  • Taken
• Family:
  • Chris [Spouce]
  • No Children
  • 1 Dog [Layla]
• Hobbies:
  • Nintendo Switch, Geocaching, Camping, Roadtrips, Hiking, Puzzles, etc.
• Interests:
  • Social Media, Digial Products, Personal Development, Disney, Marvel, etc.

Biography:

Lindsay is a 31-year-old female who works at a marketing agency and is interested in social media, digital products, personal development, Disney, and Marvel. She uses Apple products, frequents platforms like TikTok and Instagram, and consumes videos, infographics, and blogs. Lindsay's goals include creating digital products that help small businesses and auditing over 1000 businesses' social media accounts.

She is an extroverted and creative individual who enjoys trying new things and staying up-to-date on the latest trends. She values education and self-improvement, often setting ambitious goals for herself. In her free time, she enjoys watching movies and TV shows, reading books, and traveling to new places. Lindsay is always looking for ways to better herself and those around her, and is constantly seeking out new opportunities to learn and grow.

Work Life:

• Education:
  • AA from FGCU
• Job Title:
  • Owner
• Career Goals:
  • Create Digital Products that Help Small Businesses
  • Strategize with Small Business Owners on their Digital Marketing
  • Audit over 1000 Businesses Social Media Accounts

Specific Information:

• Tech They Use:
  • Apple Products [Iphone, Ipad, Macbook Pro, etc.]
• Platforms they Frequent:
  • TikTok, Instagram, Notion, Google, Etc.
• Content Consumption Type:
  • Videos, Infographics and Blogs
• Places They Hang / Spend Free Time:
  • At home, Local Resturants, Skate Park, Coffee Shops, Movies.
• Self Care Practices:
  • Hot Springs, Pedicures, Puzzles,
• Type of Buyer:
  • Impulse
• Places they Shop:
  • Amazon, Digital Products,
• Places they Research:
  • Google, Youtube, TikTok, Etc.

Pain Points:

• Somedays feels that she has zero control over her schedule.
• Struggles with perfecting the systems and flows she has in place.
• Can’t help every small buisness owner in the US with their marketing.

Goals:

• To take her business FULLY remote and travel the US with her boyfriend in their off road living setup.
• Create an agency for freelancers and creatives to help small business owners elevate thier online presence
• Be present and find the joy in every single day.

A Day in the Life:

Morning Routine:

Lindsay wakes up at 4:30am and begins her day with a puzzle, lemon water and some quiet time to reflect on her goals for the day. She spends the next hour journaling, meditating, stretching and listening to an audiobook. After jumping in the shower and getting herself ready, she starts reviewing her schedule, responding to urgent emails, and checking in with her team to ensure that everyone is on track with their projects.

Workday:

Throughout the day, Lindsay meets with clients, manages her team, and works on developing new marketing strategies. She attends several meetings, including a brainstorming session with her team to discuss a new project and a client presentation to discuss progress on a current campaign. Lindsay also spends some time researching new marketing trends and networking with other industry professionals.

Evening Routine:

After a long day at work, Lindsay tries to take some time for herself. She enjoys cooking dinner, playing some nintendo switch, or practicing yoga to unwind. She spends some time reviewing her schedule for the next day and making sure that everything is in order before heading to bed around 9:30pm.