Basic Information:

• Age:
• Gender:
• Location:
• Occupation:
• Marital Status:
• Family:
• Hobbies:
• Interests:

Biography:

Write their biography here

Work Life:

• Education:
• Occupation:
• Career Goals:
• Income:

Specific Information:

• Tech They Use:
• Platforms they Frequent:
• Content Consumption Type:
• Places They Hang / Spend Free Time:
• Self Care Practices:
• Type of Buyer:
• Places they Shop:
• Places they Research:

Pain Points:

• X
• X
• X

Goals:

• X
• X
• X

A Day in the Life:

Write out what a day in the life looks like for this person. Include things like: what time they wake up, routines, habits, and motivations throughout their day.